SocialInstagram accounts by topic and city
Explore the Instagram accounts we track, grouped into simple categories. Pick a topic — like food, fitness or fashion — or a city, and compare each account’s engagement rate, followers and recent performance.
What is this directory?
This is a free, organized index of public Instagram accounts and their engagement rates. Instead of one long list, accounts are grouped by topic and by the city they mention, so you can quickly find the ones relevant to you. Every account has its own page with a live engagement rate, follower count, average likes and comments, and recent post performance — all computed from recent public posts.
How to use it
- Pick a topic or a city below.
- Open the hub to see every account in that group, sorted by followers.
- Click any account for its full engagement rate, growth chart and post breakdown.
- Want your own number? Use the engagement rate calculator, or look up any username with the Engagement Rate API.
Browse by topic
Browse by city
Popular accounts
Frequently asked questions
How is engagement rate calculated?
We add an account’s average likes and average comments across recent posts, divide by followers, and multiply by 100. Try the engagement rate calculator or read the methodology.
How often is the data updated?
Each account shows the most recent public snapshot we collected, with a “data as of” date on its account page.
Which accounts are listed here?
Public Instagram accounts we already track — see the full list. It grows over time, and you can look up any username with the Engagement Rate API.
What do the topic and city groups mean?
Topic groups sort accounts by what they post about (food, fitness, and so on); city groups collect accounts that mention that city in their name or bio. Browse them all from the directory.
Want the engagement rate of a specific account? Use the engagement rate calculator or browse all accounts.