Social
As of September 15, 2026, @apple has an Instagram engagement rate of 0.65% — 38M followers, averaging 244,872 likes and 1,882 comments per post (based on the last 10 posts).
Recent posts
🖼️❤ 19K💬 130
🎬❤ 115K💬 1.7K
🖼️❤ 66K💬 500
🖼️❤ 111K💬 648
📷❤ 1.9M💬 13K
🎬❤ 44K💬 654
🖼️❤ 37K💬 490
🎬❤ 40K💬 416
🎬❤ 32K💬 508
🎬❤ 110K💬 1.1K10 most recent posts — click any image to open it on Instagram.
Engagement on recent posts
Likes + comments per post — 10 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.
Views on recent videos
Play count per video/reel — 5 most recent.
Recent posts — detail
| Date | Type | Likes | Comments | Views | Engagement |
|---|---|---|---|---|---|
| Sep 15 | 🖼️ Carousel | 19,040 | 130 | — | 19,170 |
| Sep 15 | 🎬 Reel | 115,268 | 1,728 | 2,616,245 | 116,996 |
| Sep 14 | 🖼️ Carousel | 65,625 | 500 | — | 66,125 |
| Sep 12 | 🖼️ Carousel | 111,417 | 648 | — | 112,065 |
| Sep 10 | 📷 Photo | 1,874,043 | 12,682 | — | 1,886,725 |
| Sep 4 | 🎬 Reel | 43,745 | 654 | 8,465,294 | 44,399 |
| Sep 3 | 🖼️ Carousel | 37,421 | 490 | — | 37,911 |
| Sep 2 | 🎬 Reel | 40,338 | 416 | 5,784,562 | 40,754 |
| Sep 1 | 🎬 Reel | 31,976 | 508 | 3,250,081 | 32,484 |
| Aug 29 | 🎬 Reel | 109,851 | 1,064 | 6,506,844 | 110,915 |
The 10 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.
Post types (recent)
Top recent post
How @apple compares
What is engagement rate?
Engagement rate measures how actively an account's followers interact with its posts. For @apple it is calculated as the average likes plus average comments across the account's most recent 10 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.
Data as of September 15, 2026.
Frequently asked questions
Who is @apple?
@apple (@apple) is a verified Instagram account with 38M followers. Its engagement rate is 0.65%, based on its 10 most recent posts, averaging 244,872 likes and 1,882 comments per post. The account has published 1,383 posts and follows 9 accounts. Its recent videos average about 5.3M views. Its Instagram bio reads: “Everyone has a story to tell. #ShotoniPhone”. These figures are refreshed regularly — data as of September 15, 2026.
How can I advertise on @apple's Instagram page?
To advertise or collaborate on @apple's (@apple) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.
How much does advertising on @apple's page cost?
You can see the cost of advertising with this influencer and others on our influencer advertising page.
What is @apple's Instagram engagement rate?
@apple has an Instagram engagement rate of 0.65%, calculated from the average likes and comments across its 10 most recent posts relative to its 38M followers.
How many followers does @apple have on Instagram?
@apple currently has 37,698,533 followers on Instagram (data as of September 15, 2026).
What are the most-used Instagram hashtags and emoji?
See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.
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