SocialMediaLoyalty · ER
Instagram accounts › @bmw
@bmw profile picture

BMW ✓

@bmw
The official #BMW account, home of Sheer Driving Pleasure. Use #BMWRepost for the chance to get featured.
🔗 www.bmwgroup.com/en.html
Engagement Rate
0.13%
Followers
44M

As of September 15, 2026, @bmw has an Instagram engagement rate of 0.13% — 44M followers, averaging 56,165 likes and 702 comments per post (based on the last 9 posts).

Avg Likes
56,165
Avg Comments
702
Avg Shares
3,772
Following
77
Total Posts
14K
Avg Video Views
1.3M
Median Video Views
1M
Posts Analyzed
9

Recent posts

Instagram post DdUMw2ZkrU7🎬❤ 19K💬 223Instagram post DdUGMTxGfs_🎬❤ 12K💬 169Instagram post DdTjck-Dmuc🖼️❤ 27K💬 234Instagram post DdS6XXNinP9🎬❤ 37K💬 291Instagram post DdSGO9rjq4y🖼️❤ 66K💬 239Instagram post DdREZKJlC1h🎬❤ 28K💬 304Instagram post DdQhkl-jhVH🖼️❤ 59K💬 621Instagram post DdPDJA0EVec🎬❤ 167K💬 3.6KInstagram post DdOugQADg57🖼️❤ 90K💬 606

9 most recent posts — click any image to open it on Instagram.

Engagement on recent posts

Sep 13 · Carousel — 90,357 likes, 606 commentsSep 13 · Carousel — 90,357 likes, 606 comments91KSep 13Sep 13 · Reel — 166,971 likes, 3,635 comments, 2,961,543 viewsSep 13 · Reel — 166,971 likes, 3,635 comments, 2,961,543 views171KSep 13Sep 13 · Carousel — 59,246 likes, 621 commentsSep 13 · Carousel — 59,246 likes, 621 comments60KSep 13Sep 14 · Reel — 28,065 likes, 304 comments, 1,035,834 viewsSep 14 · Reel — 28,065 likes, 304 comments, 1,035,834 views28KSep 14Sep 14 · Carousel — 66,336 likes, 239 commentsSep 14 · Carousel — 66,336 likes, 239 comments67KSep 14Sep 14 · Reel — 36,806 likes, 291 comments, 853,992 viewsSep 14 · Reel — 36,806 likes, 291 comments, 853,992 views37KSep 14Sep 15 · Carousel — 27,019 likes, 234 commentsSep 15 · Carousel — 27,019 likes, 234 comments27KSep 15Sep 15 · Reel — 11,744 likes, 169 comments, 497,272 viewsSep 15 · Reel — 11,744 likes, 169 comments, 497,272 views12KSep 15Sep 15 · Reel — 18,939 likes, 223 comments, 1,388,642 viewsSep 15 · Reel — 18,939 likes, 223 comments, 1,388,642 views19KSep 15
LikesComments

Likes + comments per post — 9 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Sep 13 · Reel — 2,961,543 views3MSep 13Sep 14 · Reel — 1,035,834 views1MSep 14Sep 14 · Reel — 853,992 views854KSep 14Sep 15 · Reel — 497,272 views497KSep 15Sep 15 · Reel — 1,388,642 views1.4MSep 15

Play count per video/reel — 5 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement
Sep 15🎬 Reel18,9392231,388,64219,162
Sep 15🎬 Reel11,744169497,27211,913
Sep 15🖼️ Carousel27,019234—27,253
Sep 14🎬 Reel36,806291853,99237,097
Sep 14🖼️ Carousel66,336239—66,575
Sep 14🎬 Reel28,0653041,035,83428,369
Sep 13🖼️ Carousel59,246621—59,867
Sep 13🎬 Reel166,9713,6352,961,543170,606
Sep 13🖼️ Carousel90,357606—90,963

The 9 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels5 · 56%
Carousels4 · 44%

Top recent post

Top post by @bmw
Z4 besties don’t let each other drive alone. 👯🫶 📸 @n52roadster @boosted.e89 #BMWRepost The BMW Z4. #THEZ4 #BMW #BMWClassic
❤ 166,971 likes💬 3,635 comments▶ 3M viewsSep 13

How @bmw compares

Its 0.13% engagement rate is higher than 6% of the 9219 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @bmw it is calculated as the average likes plus average comments across the account's most recent 9 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of September 15, 2026.

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Frequently asked questions

Who is BMW @bmw?

BMW (@bmw) is a verified Instagram account with 44M followers. Its engagement rate is 0.13%, based on its 9 most recent posts, averaging 56,165 likes and 702 comments per post. The account has published 13,946 posts and follows 77 accounts. Its recent videos average about 1.3M views. Its Instagram bio reads: “The official #BMW account, home of Sheer Driving Pleasure. Use #BMWRepost for the chance to get featured.”. These figures are refreshed regularly — data as of September 15, 2026.

How can I advertise on BMW @bmw's Instagram page?

To advertise or collaborate on BMW's (@bmw) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @bmw's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @bmw's Instagram engagement rate?

@bmw has an Instagram engagement rate of 0.13%, calculated from the average likes and comments across its 9 most recent posts relative to its 44M followers.

How many followers does @bmw have on Instagram?

@bmw currently has 44,228,615 followers on Instagram (data as of September 15, 2026).

What are the most-used Instagram hashtags and emoji?

See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.

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