Social
As of July 18, 2026, @instagram has an Instagram engagement rate of 0.05% — 686M followers, averaging 331,038 likes and 11,573 comments per post (based on the last 16 posts).
Engagement on recent posts
Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.
Views on recent videos
Play count per video/reel — 12 most recent.
Recent posts — detail
| Date | Type | Likes | Comments | Views | Engagement |
|---|---|---|---|---|---|
| Jul 17 | 🎬 Reel | 116,457 | 7,050 | 47,762,718 | 123,507 |
| Jul 16 | 🎬 Reel | 194,827 | 7,826 | 39,530,547 | 202,653 |
| Jul 15 | 🎬 Reel | 89,674 | 6,391 | 23,154,126 | 96,065 |
| Jul 14 | 🎬 Reel | 244,184 | 8,493 | 69,260,461 | 252,677 |
| Jul 13 | 🎬 Reel | 196,287 | 8,460 | 41,644,373 | 204,747 |
| Jul 10 | 🎬 Reel | 971,617 | 33,074 | 70,833,877 | 1,004,691 |
| Jul 9 | 🎬 Reel | 313,765 | 18,847 | 65,850,727 | 332,612 |
| Jul 8 | 🎬 Reel | 246,277 | 12,516 | 70,406,667 | 258,793 |
| Jul 7 | 🎬 Reel | 151,752 | 9,138 | 55,858,048 | 160,890 |
| Jul 6 | 🎬 Reel | 844,117 | 13,313 | 58,618,632 | 857,430 |
| Jul 6 | 🎬 Reel | 753,939 | 7,603 | 90,748,932 | 761,542 |
| Jul 2 | 🎬 Reel | 528,571 | 22,703 | 73,721,644 | 551,274 |
The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.
Post types (recent)
Top recent post
How @instagram compares
What is engagement rate?
Engagement rate measures how actively an account's followers interact with its posts. For @instagram it is calculated as the average likes plus average comments across the account's most recent 16 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.
Data as of July 18, 2026.
Frequently asked questions
Who is Instagram @instagram?
Instagram (@instagram) is a verified Instagram account with 686M followers. Its engagement rate is 0.05%, based on its 16 most recent posts, averaging 331,038 likes and 11,573 comments per post. The account has published 8,526 posts and follows 258 accounts. Its recent videos average about 54M views. Its Instagram bio reads: “Discover what's new on Instagram 🔎✨”. These figures are refreshed regularly — data as of July 18, 2026.
How can I advertise on Instagram @instagram's Instagram page?
To advertise or collaborate on Instagram's (@instagram) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.
How much does advertising on @instagram's page cost?
You can see the cost of advertising with this influencer and others on our influencer advertising page.
What is @instagram's Instagram engagement rate?
@instagram has an Instagram engagement rate of 0.05%, calculated from the average likes and comments across its 16 most recent posts relative to its 686M followers.
How many followers does @instagram have on Instagram?
@instagram currently has 685,827,494 followers on Instagram (data as of July 18, 2026).
What are the most-used Instagram hashtags and emoji?
See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.
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