Social
As of September 1, 2026, @nike has an Instagram engagement rate of 0.06% — 291M followers, averaging 171,175 likes and 894 comments per post (based on the last 12 posts).
Recent posts
🖼️❤ 17K💬 132
🎬❤ 292K💬 2.1K
🎬❤ 26K💬 622
🖼️❤ 87K💬 429
🎬❤ 75K💬 979
🎬❤ 50K💬 630
🎬❤ 202K💬 1.6K
🖼️❤ 996K💬 2K
🎬❤ 19K💬 4309 most recent posts — click any image to open it on Instagram.
Engagement on recent posts
Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.
Views on recent videos
Play count per video/reel — 8 most recent.
Recent posts — detail
| Date | Type | Likes | Comments | Views | Engagement |
|---|---|---|---|---|---|
| Sep 1 | 🖼️ Carousel | 16,855 | 132 | — | 16,987 |
| Aug 31 | 🎬 Reel | 292,384 | 2,076 | 7,159,204 | 294,460 |
| Aug 27 | 🎬 Reel | 25,683 | 622 | 2,000,990 | 26,305 |
| Aug 22 | 🖼️ Carousel | 87,426 | 429 | — | 87,855 |
| Aug 16 | 🎬 Reel | 75,069 | 979 | 3,461,884 | 76,048 |
| Aug 11 | 🎬 Reel | 49,960 | 630 | 3,092,769 | 50,590 |
| Jul 31 | 🎬 Reel | 201,982 | 1,618 | 4,927,108 | 203,600 |
| Jul 30 | 🖼️ Carousel | 996,410 | 1,997 | — | 998,407 |
| Jul 23 | 🎬 Reel | 18,647 | 430 | 2,632,564 | 19,077 |
| Jul 19 | 🎬 Reel | 132,798 | 944 | 51,487,761 | 133,742 |
| Jul 19 | 🎬 Reel | 60,760 | 496 | 3,712,869 | 61,256 |
| Jul 17 | 🖼️ Carousel | 96,131 | 377 | — | 96,508 |
The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.
Post types (recent)
Top recent post
How @nike compares
Followers over time
5 snapshots since we started tracking this account. Last checked September 1, 2026.
What is engagement rate?
Engagement rate measures how actively an account's followers interact with its posts. For @nike it is calculated as the average likes plus average comments across the account's most recent 12 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.
Data as of September 1, 2026.
Frequently asked questions
Who is Nike @nike?
Nike (@nike) is a verified Instagram account with 291M followers. Its engagement rate is 0.06%, based on its 12 most recent posts, averaging 171,175 likes and 894 comments per post. The account has published 1,672 posts and follows 264 accounts. Its recent videos average about 9.8M views. Its Instagram bio reads: “Just Do It.”. These figures are refreshed regularly — data as of September 1, 2026.
How can I advertise on Nike @nike's Instagram page?
To advertise or collaborate on Nike's (@nike) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.
How much does advertising on @nike's page cost?
You can see the cost of advertising with this influencer and others on our influencer advertising page.
What is @nike's Instagram engagement rate?
@nike has an Instagram engagement rate of 0.06%, calculated from the average likes and comments across its 12 most recent posts relative to its 291M followers.
How many followers does @nike have on Instagram?
@nike currently has 291,334,344 followers on Instagram (data as of September 1, 2026).
What are the most-used Instagram hashtags and emoji?
See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.
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