SocialMediaLoyalty · ER
Instagram accounts › @nike
@nike profile picture

Nike ✓

@nike
Just Do It.
🔗 empli.fi/nike
Engagement Rate
0.08%
Followers
292M
Avg Likes
232,081
Avg Comments
1,600
Avg Shares
1,085
Following
264
Total Posts
1.7K
Avg Video Views
10M
Median Video Views
10M
Posts Analyzed
16

Engagement on recent posts

Jun 30 · Photo — 54,541 likes, 601 commentsJun 30 · Photo — 54,541 likes, 601 comments55KJun 30Jul 6 · Photo — 1,911,556 likes, 16,807 commentsJul 6 · Photo — 1,911,556 likes, 16,807 comments1.9MJul 6Jul 12 · Carousel — 28,000 likes, 88 commentsJul 12 · Carousel — 28,000 likes, 88 comments28KJul 12Jul 12 · Photo — 166,284 likes, 1,192 commentsJul 12 · Photo — 166,284 likes, 1,192 comments167KJul 12Jul 12 · Photo — 246,160 likes, 860 commentsJul 12 · Photo — 246,160 likes, 860 comments247KJul 12Jul 14 · Carousel — 204,952 likes, 769 commentsJul 14 · Carousel — 204,952 likes, 769 comments206KJul 14Jul 17 · Carousel — 79,563 likes, 193 commentsJul 17 · Carousel — 79,563 likes, 193 comments80KJul 17Jul 19 · Reel — 50,468 likes, 334 comments, 3,100,724 viewsJul 19 · Reel — 50,468 likes, 334 comments, 3,100,724 views51KJul 19Jul 19 · Reel — 98,169 likes, 661 comments, 17,468,975 viewsJul 19 · Reel — 98,169 likes, 661 comments, 17,468,975 views99KJul 19
LikesComments

Likes + comments per post — 9 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Jul 19 · Reel — 3,100,724 views3.1MJul 19Jul 19 · Reel — 17,468,975 views17MJul 19

Play count per video/reel — 2 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement
Jul 19🎬 Reel98,16966117,468,97598,830
Jul 19🎬 Reel50,4683343,100,72450,802
Jul 17🖼️ Carousel79,563193—79,756
Jul 14🖼️ Carousel204,952769—205,721
Jul 12📷 Photo246,160860—247,020
Jul 12📷 Photo166,2841,192—167,476
Jul 12🖼️ Carousel28,00088—28,088
Jul 6📷 Photo1,911,55616,807—1,928,363
Jun 30📷 Photo54,541601—55,142

The 9 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels2 · 22%
Carousels3 · 33%
Photos4 · 44%

Top recent post

The story continues @cristiano
❤ 1,911,556 likes💬 16,807 commentsJul 6

How @nike compares

Its 0.08% engagement rate is higher than 3% of the 1045 accounts we track.

Followers over time

292M followers292M followers

2 snapshots since we started tracking this account.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @nike it is calculated as the average likes plus average comments across the account's most recent 16 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of July 21, 2026.

Accounts with a similar engagement rate

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