SocialMediaLoyalty · ER
Instagram accounts › @underarmour
@underarmour profile picture

Under Armour ✓

@underarmour
Under Armour makes you better. #ProtectThisHouse
🔗 underarmour.com
Engagement Rate
0.04%
Followers
8.1M

As of September 15, 2026, @underarmour has an Instagram engagement rate of 0.04% — 8.1M followers, averaging 3,381 likes and 71 comments per post (based on the last 8 posts).

Avg Likes
3,381
Avg Comments
71
Avg Shares
527
Following
928
Total Posts
4.6K
Avg Video Views
95K
Median Video Views
46K
Posts Analyzed
8

Recent posts

Instagram post DdT_I-YlvUh🎬❤ 389💬 6Instagram post DdRaIRODr10🎬❤ 333💬 5Instagram post DdPZJ2omUi5🖼️❤ 5.9K💬 26Instagram post DdOubrvgKpJ🎬❤ 638💬 11Instagram post DdMjYfdxhlM🎬❤ 837💬 25Instagram post DdCd0FfDnHB🎬❤ 9.5K💬 285Instagram post Dc3qQfuDeO0🎬❤ 8.2K💬 196Instagram post Dc0-omsjbmo🖼️❤ 1.3K💬 15

8 most recent posts — click any image to open it on Instagram.

Engagement on recent posts

Sep 3 · Carousel — 1,318 likes, 15 commentsSep 3 · Carousel — 1,318 likes, 15 comments1.3KSep 3Sep 4 · Reel — 8,166 likes, 196 comments, 203,443 viewsSep 4 · Reel — 8,166 likes, 196 comments, 203,443 views8.4KSep 4Sep 8 · Reel — 9,512 likes, 285 comments, 216,272 viewsSep 8 · Reel — 9,512 likes, 285 comments, 216,272 views9.8KSep 8Sep 12 · Reel — 837 likes, 25 comments, 48,605 viewsSep 12 · Reel — 837 likes, 25 comments, 48,605 views862Sep 12Sep 13 · Reel — 638 likes, 11 comments, 43,567 viewsSep 13 · Reel — 638 likes, 11 comments, 43,567 views649Sep 13Sep 13 · Carousel — 5,854 likes, 26 commentsSep 13 · Carousel — 5,854 likes, 26 comments5.9KSep 13Sep 14 · Reel — 333 likes, 5 comments, 31,680 viewsSep 14 · Reel — 333 likes, 5 comments, 31,680 views338Sep 14Sep 15 · Reel — 389 likes, 6 comments, 24,674 viewsSep 15 · Reel — 389 likes, 6 comments, 24,674 views395Sep 15
LikesComments

Likes + comments per post — 8 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Sep 4 · Reel — 203,443 views203KSep 4Sep 8 · Reel — 216,272 views216KSep 8Sep 12 · Reel — 48,605 views49KSep 12Sep 13 · Reel — 43,567 views44KSep 13Sep 14 · Reel — 31,680 views32KSep 14Sep 15 · Reel — 24,674 views25KSep 15

Play count per video/reel — 6 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement
Sep 15🎬 Reel389624,674395
Sep 14🎬 Reel333531,680338
Sep 13🖼️ Carousel5,85426—5,880
Sep 13🎬 Reel6381143,567649
Sep 12🎬 Reel8372548,605862
Sep 8🎬 Reel9,512285216,2729,797
Sep 4🎬 Reel8,166196203,4438,362
Sep 3🖼️ Carousel1,31815—1,333

The 8 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels6 · 75%
Carousels2 · 25%

Top recent post

Top post by @underarmour
The Making of “Big E" | 30 Years of UA Full episode on YouTube now.
❤ 9,512 likes💬 285 comments▶ 216K viewsSep 8

How @underarmour compares

Its 0.04% engagement rate is higher than 2% of the 9219 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @underarmour it is calculated as the average likes plus average comments across the account's most recent 8 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of September 15, 2026.

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Frequently asked questions

Who is Under Armour @underarmour?

Under Armour (@underarmour) is a verified Instagram account with 8.1M followers. Its engagement rate is 0.04%, based on its 8 most recent posts, averaging 3,381 likes and 71 comments per post. The account has published 4,585 posts and follows 928 accounts. Its recent videos average about 95K views. Its Instagram bio reads: “Under Armour makes you better. #ProtectThisHouse”. These figures are refreshed regularly — data as of September 15, 2026.

How can I advertise on Under Armour @underarmour's Instagram page?

To advertise or collaborate on Under Armour's (@underarmour) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @underarmour's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @underarmour's Instagram engagement rate?

@underarmour has an Instagram engagement rate of 0.04%, calculated from the average likes and comments across its 8 most recent posts relative to its 8.1M followers.

How many followers does @underarmour have on Instagram?

@underarmour currently has 8,139,454 followers on Instagram (data as of September 15, 2026).

What are the most-used Instagram hashtags and emoji?

See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.

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