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Instagram accounts › @wsj
@wsj profile picture

The Wall Street Journal ✓

@wsj
Visual storytelling from WSJ.🗞 📷 @wsjphotos ✒️ @wsjmag 🏘 @wsjrealestate 🏝️ @wsjoffduty 🎤 @wsjlive 📣 @wsjopinion 🗣️ @wsjfreeexpression
Media/news company🔗 on.wsj.com/instagram
Engagement Rate
0.04%
Followers
5.9M
Avg Likes
2,278
Avg Comments
178
Avg Shares
590
Following
226
Total Posts
9.2K
Avg Video Views
270K
Median Video Views
230K
Posts Analyzed
16

Engagement on recent posts

Jul 28 · Reel — 779 likes, 176 comments, 209,145 viewsJul 28 · Reel — 779 likes, 176 comments, 209,145 views955Jul 28Jul 28 · Reel — 7,564 likes, 137 comments, 469,488 viewsJul 28 · Reel — 7,564 likes, 137 comments, 469,488 views7.7KJul 28Jul 28 · Carousel — 3,417 likes, 231 commentsJul 28 · Carousel — 3,417 likes, 231 comments3.6KJul 28Jul 28 · Carousel — 3,999 likes, 133 commentsJul 28 · Carousel — 3,999 likes, 133 comments4.1KJul 28Jul 28 · Reel — 3,212 likes, 340 comments, 276,910 viewsJul 28 · Reel — 3,212 likes, 340 comments, 276,910 views3.6KJul 28Jul 29 · Photo — 266 likes, 10 commentsJul 29 · Photo — 266 likes, 10 comments276Jul 29Jul 29 · Reel — 3,259 likes, 932 comments, 274,133 viewsJul 29 · Reel — 3,259 likes, 932 comments, 274,133 views4.2KJul 29Jul 29 · Reel — 724 likes, 116 comments, 203,242 viewsJul 29 · Reel — 724 likes, 116 comments, 203,242 views840Jul 29Jul 29 · Carousel — 2,342 likes, 173 commentsJul 29 · Carousel — 2,342 likes, 173 comments2.5KJul 29Jul 30 · Reel — 1,783 likes, 46 comments, 230,176 viewsJul 30 · Reel — 1,783 likes, 46 comments, 230,176 views1.8KJul 30Jul 30 · Photo — 2,142 likes, 166 commentsJul 30 · Photo — 2,142 likes, 166 comments2.3KJul 30Jul 30 · Carousel — 345 likes, 4 commentsJul 30 · Carousel — 345 likes, 4 comments349Jul 30
LikesComments

Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Jul 28 · Reel — 209,145 views209KJul 28Jul 28 · Reel — 469,488 views469KJul 28Jul 28 · Reel — 276,910 views277KJul 28Jul 29 · Reel — 274,133 views274KJul 29Jul 29 · Reel — 203,242 views203KJul 29Jul 30 · Reel — 230,176 views230KJul 30

Play count per video/reel — 6 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement
Jul 30🖼️ Carousel3454—349
Jul 30📷 Photo2,142166—2,308
Jul 30🎬 Reel1,78346230,1761,829
Jul 29🖼️ Carousel2,342173—2,515
Jul 29🎬 Reel724116203,242840
Jul 29🎬 Reel3,259932274,1334,191
Jul 29📷 Photo26610—276
Jul 28🎬 Reel3,212340276,9103,552
Jul 28🖼️ Carousel3,999133—4,132
Jul 28🖼️ Carousel3,417231—3,648
Jul 28🎬 Reel7,564137469,4887,701
Jul 28🎬 Reel779176209,145955

The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels6 · 50%
Carousels4 · 33%
Photos2 · 17%

Top recent post

Rescue operations were under way at a shopping mall after a strong earthquake struck southern Japan on Tuesday.⁠ ⁠ The 7.1-magnitude quake at 4:27 p.m. Tuesday …
❤ 7,564 likes💬 137 comments▶ 469K viewsJul 28

How @wsj compares

Its 0.04% engagement rate is higher than 2% of the 1365 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @wsj it is calculated as the average likes plus average comments across the account's most recent 16 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of July 30, 2026.

Frequently asked questions

Who is The Wall Street Journal @wsj?

The Wall Street Journal (@wsj) is a verified Instagram account in the Media/news company category with 5.9M followers. Its engagement rate is 0.04%, based on its 16 most recent posts, averaging 2,278 likes and 178 comments per post. The account has published 9,215 posts and follows 226 accounts. Its recent videos average about 270K views. Its Instagram bio reads: “Visual storytelling from WSJ.🗞 📷 @wsjphotos ✒️ @wsjmag 🏘 @wsjrealestate 🏝️ @wsjoffduty 🎤 @wsjlive 📣 @wsjopinion 🗣️ @wsjfreeexpression”. These figures are refreshed regularly — data as of July 30, 2026.

How can I advertise on The Wall Street Journal @wsj's Instagram page?

To advertise or collaborate on The Wall Street Journal's (@wsj) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @wsj's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @wsj's Instagram engagement rate?

@wsj has an Instagram engagement rate of 0.04%, calculated from the average likes and comments across its 16 most recent posts relative to its 5.9M followers.

How many followers does @wsj have on Instagram?

@wsj currently has 5,871,800 followers on Instagram (data as of July 30, 2026).

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