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L'Oréal Paris Official ✓
@lorealparisAs of September 15, 2026, @lorealparis has an Instagram engagement rate of 0.04% — 12M followers, averaging 4,732 likes and 165 comments per post (based on the last 12 posts).
Recent posts
🎬❤ 3.1K💬 153
🎬❤ 5.2K💬 163
🎬❤ 3.9K💬 241
📷❤ 2.1K💬 71
📷❤ 15K💬 74
🎬❤ 3.9K💬 144
📷❤ 2.1K💬 96
🎬❤ 2.9K💬 191
🎬❤ 2.7K💬 94
🎬❤ 6.3K💬 389
🎬❤ 2.1K💬 75
🎬❤ 7.4K💬 28412 most recent posts — click any image to open it on Instagram.
Engagement on recent posts
Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.
Views on recent videos
Play count per video/reel — 9 most recent.
Recent posts — detail
| Date | Type | Likes | Comments | Views | Engagement |
|---|---|---|---|---|---|
| Sep 15 | 🎬 Reel | 3,119 | 153 | 88,894 | 3,272 |
| Sep 14 | 🎬 Reel | 5,199 | 163 | 101,373 | 5,362 |
| Sep 14 | 🎬 Reel | 3,897 | 241 | 121,360 | 4,138 |
| Sep 13 | 📷 Photo | 2,148 | 71 | — | 2,219 |
| Sep 13 | 📷 Photo | 14,897 | 74 | — | 14,971 |
| Sep 12 | 🎬 Reel | 3,935 | 144 | 132,267 | 4,079 |
| Sep 11 | 📷 Photo | 2,090 | 96 | — | 2,186 |
| Sep 10 | 🎬 Reel | 2,910 | 191 | 97,887 | 3,101 |
| Sep 10 | 🎬 Reel | 2,732 | 94 | 89,502 | 2,826 |
| Sep 9 | 🎬 Reel | 6,332 | 389 | 240,319 | 6,721 |
| Sep 8 | 🎬 Reel | 2,120 | 75 | 90,105 | 2,195 |
| Sep 8 | 🎬 Reel | 7,408 | 284 | 313,458 | 7,692 |
The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.
Post types (recent)
Top recent post
How @lorealparis compares
What is engagement rate?
Engagement rate measures how actively an account's followers interact with its posts. For @lorealparis it is calculated as the average likes plus average comments across the account's most recent 12 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.
Data as of September 15, 2026.
Frequently asked questions
Who is L'Oréal Paris Official @lorealparis?
L'Oréal Paris Official (@lorealparis) is a verified Instagram account with 12M followers. Its engagement rate is 0.04%, based on its 12 most recent posts, averaging 4,732 likes and 165 comments per post. The account has published 5,987 posts and follows 62 accounts. Its recent videos average about 120K views. Its Instagram bio reads: “Because we are all worth it. Show us your worth with #LOrealParisFamily #ForBeautyWithoutAnimalTesting Stand Up against street harassment #WeStandUP”. These figures are refreshed regularly — data as of September 15, 2026.
How can I advertise on L'Oréal Paris Official @lorealparis's Instagram page?
To advertise or collaborate on L'Oréal Paris Official's (@lorealparis) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.
How much does advertising on @lorealparis's page cost?
You can see the cost of advertising with this influencer and others on our influencer advertising page.
What is @lorealparis's Instagram engagement rate?
@lorealparis has an Instagram engagement rate of 0.04%, calculated from the average likes and comments across its 12 most recent posts relative to its 12M followers.
How many followers does @lorealparis have on Instagram?
@lorealparis currently has 12,232,663 followers on Instagram (data as of September 15, 2026).
What are the most-used Instagram hashtags and emoji?
See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.
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