Social
As of September 15, 2026, @amazon has an Instagram engagement rate of 0.05% — 6.8M followers, averaging 3,327 likes and 145 comments per post (based on the last 12 posts).
Recent posts
🎬❤ 1.3K💬 211
📷❤ 18K💬 140
🎬❤ 1K💬 64
🎬❤ 550💬 166
🎬❤ 804💬 70
🎬❤ 410💬 64
🎬❤ 10K💬 193
🎬❤ 1.4K💬 157
🎬❤ 2.1K💬 181
🎬❤ 965💬 133
🎬❤ 865💬 310
🎬❤ 2.1K💬 5312 most recent posts — click any image to open it on Instagram.
Engagement on recent posts
Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.
Views on recent videos
Play count per video/reel — 11 most recent.
Recent posts — detail
| Date | Type | Likes | Comments | Views | Engagement |
|---|---|---|---|---|---|
| Sep 14 | 🎬 Reel | 1,278 | 211 | 134,943 | 1,489 |
| Sep 14 | 📷 Photo | 18,087 | 140 | — | 18,227 |
| Sep 14 | 🎬 Reel | 1,035 | 64 | 109,967 | 1,099 |
| Sep 14 | 🎬 Reel | 550 | 166 | 98,497 | 716 |
| Sep 13 | 🎬 Reel | 804 | 70 | 145,905 | 874 |
| Sep 13 | 🎬 Reel | 410 | 64 | 52,759 | 474 |
| Sep 12 | 🎬 Reel | 10,394 | 193 | 725,323 | 10,587 |
| Sep 12 | 🎬 Reel | 1,362 | 157 | 115,869 | 1,519 |
| Sep 11 | 🎬 Reel | 2,098 | 181 | 243,088 | 2,279 |
| Sep 11 | 🎬 Reel | 965 | 133 | 117,302 | 1,098 |
| Sep 10 | 🎬 Reel | 865 | 310 | 102,873 | 1,175 |
| Sep 10 | 🎬 Reel | 2,070 | 53 | 214,753 | 2,123 |
The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.
Post types (recent)
Top recent post
How @amazon compares
What is engagement rate?
Engagement rate measures how actively an account's followers interact with its posts. For @amazon it is calculated as the average likes plus average comments across the account's most recent 12 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.
Data as of September 15, 2026.
Frequently asked questions
Who is Amazon @amazon?
Amazon (@amazon) is a verified Instagram account in the Retail company category with 6.8M followers. Its engagement rate is 0.05%, based on its 12 most recent posts, averaging 3,327 likes and 145 comments per post. The account has published 4,251 posts and follows 98 accounts. Its recent videos average about 203K views. Its Instagram bio reads: “Everything you love, delivered 📦✨Tag us in your #AmazonFinds”. These figures are refreshed regularly — data as of September 15, 2026.
How can I advertise on Amazon @amazon's Instagram page?
To advertise or collaborate on Amazon's (@amazon) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.
How much does advertising on @amazon's page cost?
You can see the cost of advertising with this influencer and others on our influencer advertising page.
What is @amazon's Instagram engagement rate?
@amazon has an Instagram engagement rate of 0.05%, calculated from the average likes and comments across its 12 most recent posts relative to its 6.8M followers.
How many followers does @amazon have on Instagram?
@amazon currently has 6,773,398 followers on Instagram (data as of September 15, 2026).
What are the most-used Instagram hashtags and emoji?
See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.
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