SocialMediaLoyalty · ER
@puma profile picture

PUMA

@puma
Clothing (Brand)🔗 clicklinkin.bio/puma
Engagement Rate
0.29%
Followers
13M

As of September 15, 2026, @puma has an Instagram engagement rate of 0.29% — 13M followers, averaging 37,301 likes and 245 comments per post (based on the last 12 posts).

Avg Likes
37,301
Avg Comments
245
Avg Shares
282
Following
156
Total Posts
3.4K
Avg Video Views
404K
Median Video Views
277K
Posts Analyzed
12

Engagement on recent posts

Jul 25 · Reel — 8,678 likes, 136 comments, 300,305 viewsJul 25 · Reel — 8,678 likes, 136 comments, 300,305 views8.8KJul 25Jul 25 · Reel — 25,298 likes, 531 comments, 517,520 viewsJul 25 · Reel — 25,298 likes, 531 comments, 517,520 views26KJul 25Jul 27 · Reel — 2,390 likes, 65 comments, 277,007 viewsJul 27 · Reel — 2,390 likes, 65 comments, 277,007 views2.5KJul 27Jul 28 · Reel — 3,592 likes, 206 comments, 223,508 viewsJul 28 · Reel — 3,592 likes, 206 comments, 223,508 views3.8KJul 28Sep 2 · Reel — 14,823 likes, 38 comments, 239,413 viewsSep 2 · Reel — 14,823 likes, 38 comments, 239,413 views15KSep 2Sep 2 · Carousel — 16,129 likes, 46 commentsSep 2 · Carousel — 16,129 likes, 46 comments16KSep 2Sep 2 · Carousel — 20,923 likes, 79 commentsSep 2 · Carousel — 20,923 likes, 79 comments21KSep 2Sep 5 · Photo — 203,218 likes, 624 commentsSep 5 · Photo — 203,218 likes, 624 comments204KSep 5Sep 8 · Reel — 84,557 likes, 202 comments, 1,088,722 viewsSep 8 · Reel — 84,557 likes, 202 comments, 1,088,722 views85KSep 8Sep 11 · Photo — 56,520 likes, 161 commentsSep 11 · Photo — 56,520 likes, 161 comments57KSep 11Sep 11 · Reel — 3,521 likes, 105 comments, 178,463 viewsSep 11 · Reel — 3,521 likes, 105 comments, 178,463 views3.6KSep 11Sep 11 · Carousel — 7,957 likes, 746 commentsSep 11 · Carousel — 7,957 likes, 746 comments8.7KSep 11
LikesComments

Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Jul 25 · Reel — 300,305 views300KJul 25Jul 25 · Reel — 517,520 views518KJul 25Jul 27 · Reel — 277,007 views277KJul 27Jul 28 · Reel — 223,508 views224KJul 28Sep 2 · Reel — 239,413 views239KSep 2Sep 8 · Reel — 1,088,722 views1.1MSep 8Sep 11 · Reel — 178,463 views178KSep 11

Play count per video/reel — 7 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement

The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels7 · 58%
Carousels3 · 25%
Photos2 · 17%

Top recent post

Top post by @puma
Not your usual matchday fit 😮‍💨 @asaprocky in the limited-edition PUMA x MAN CITY x A$AP ROCKY jersey 🩵
203,218 likes💬 624 commentsSep 5

How @puma compares

Its 0.29% engagement rate is higher than 12% of the 9219 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @puma it is calculated as the average likes plus average comments across the account's most recent 12 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of September 15, 2026.

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Frequently asked questions

Who is PUMA @puma?

PUMA (@puma) is a verified Instagram account in the Clothing (Brand) category with 13M followers. Its engagement rate is 0.29%, based on its 12 most recent posts, averaging 37,301 likes and 245 comments per post. The account has published 3,405 posts and follows 156 accounts. Its recent videos average about 404K views. These figures are refreshed regularly — data as of September 15, 2026.

How can I advertise on PUMA @puma's Instagram page?

To advertise or collaborate on PUMA's (@puma) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @puma's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @puma's Instagram engagement rate?

@puma has an Instagram engagement rate of 0.29%, calculated from the average likes and comments across its 12 most recent posts relative to its 13M followers.

How many followers does @puma have on Instagram?

@puma currently has 12,940,293 followers on Instagram (data as of September 15, 2026).

What are the most-used Instagram hashtags and emoji?

See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.

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