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Instagram accounts › @nintendoamerica
@nintendoamerica profile picture

Nintendo of America

@nintendoamerica
Welcome to the official Nintendo of America Instagram channel! For ESRB ratings go to http://esrb.org.
Engagement Rate
0.62%
Followers
8M

As of September 15, 2026, @nintendoamerica has an Instagram engagement rate of 0.62% — 8M followers, averaging 49,062 likes and 625 comments per post (based on the last 9 posts).

Avg Likes
49,062
Avg Comments
625
Avg Shares
11,271
Following
11
Total Posts
3.5K
Avg Video Views
1.2M
Median Video Views
659K
Posts Analyzed
9

Engagement on recent posts

Sep 9 · Reel — 27,705 likes, 277 comments, 659,171 viewsSep 9 · Reel — 27,705 likes, 277 comments, 659,171 views28KSep 9Sep 9 · Reel — 70,218 likes, 551 comments, 1,534,330 viewsSep 9 · Reel — 70,218 likes, 551 comments, 1,534,330 views71KSep 9Sep 9 · Reel — 19,956 likes, 186 comments, 631,195 viewsSep 9 · Reel — 19,956 likes, 186 comments, 631,195 views20KSep 9Sep 9 · Reel — 19,523 likes, 231 comments, 593,767 viewsSep 9 · Reel — 19,523 likes, 231 comments, 593,767 views20KSep 9Sep 9 · Reel — 93,386 likes, 1,641 comments, 1,858,133 viewsSep 9 · Reel — 93,386 likes, 1,641 comments, 1,858,133 views95KSep 9Sep 9 · Reel — 141,865 likes, 2,184 comments, 2,624,678 viewsSep 9 · Reel — 141,865 likes, 2,184 comments, 2,624,678 views144KSep 9Sep 10 · Carousel — 26,466 likes, 162 commentsSep 10 · Carousel — 26,466 likes, 162 comments27KSep 10Sep 12 · Reel — 4,689 likes, 84 comments, 346,997 viewsSep 12 · Reel — 4,689 likes, 84 comments, 346,997 views4.8KSep 12Sep 14 · Carousel — 37,752 likes, 309 commentsSep 14 · Carousel — 37,752 likes, 309 comments38KSep 14
LikesComments

Likes + comments per post — 9 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Sep 9 · Reel — 659,171 views659KSep 9Sep 9 · Reel — 1,534,330 views1.5MSep 9Sep 9 · Reel — 631,195 views631KSep 9Sep 9 · Reel — 593,767 views594KSep 9Sep 9 · Reel — 1,858,133 views1.9MSep 9Sep 9 · Reel — 2,624,678 views2.6MSep 9Sep 12 · Reel — 346,997 views347KSep 12

Play count per video/reel — 7 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement

The 9 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels7 · 78%
Carousels2 · 22%

Top recent post

Top post by @nintendoamerica
Kirby and the World Beyond releases spring 2027 on Nintendo Switch 2! Get ready to explore the World Beyond using Copy Abilities in Kirby's latest 3D adventur…
141,865 likes💬 2,184 comments2.6M viewsSep 9

How @nintendoamerica compares

Its 0.62% engagement rate is higher than 20% of the 9219 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @nintendoamerica it is calculated as the average likes plus average comments across the account's most recent 9 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of September 15, 2026.

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Frequently asked questions

Who is Nintendo of America @nintendoamerica?

Nintendo of America (@nintendoamerica) is a verified Instagram account with 8M followers. Its engagement rate is 0.62%, based on its 9 most recent posts, averaging 49,062 likes and 625 comments per post. The account has published 3,534 posts and follows 11 accounts. Its recent videos average about 1.2M views. Its Instagram bio reads: “Welcome to the official Nintendo of America Instagram channel! For ESRB ratings go to http://esrb.org.”. These figures are refreshed regularly — data as of September 15, 2026.

How can I advertise on Nintendo of America @nintendoamerica's Instagram page?

To advertise or collaborate on Nintendo of America's (@nintendoamerica) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @nintendoamerica's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @nintendoamerica's Instagram engagement rate?

@nintendoamerica has an Instagram engagement rate of 0.62%, calculated from the average likes and comments across its 9 most recent posts relative to its 8M followers.

How many followers does @nintendoamerica have on Instagram?

@nintendoamerica currently has 7,956,955 followers on Instagram (data as of September 15, 2026).

What are the most-used Instagram hashtags and emoji?

See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.

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