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Instagram accounts › @nbcnews
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NBC News ✓

@nbcnews
A visual digest of the top news across the 🌎 LINK IN BIO ⬇️
Broadcasting & media production company🔗 smartlink.bio/nbcnews
Categories:🗂️News & Media712
Engagement Rate
0.11%
Followers
4.6M

As of August 9, 2026, @nbcnews has an Instagram engagement rate of 0.11% — 4.6M followers, averaging 4,942 likes and 197 comments per post (based on the last 12 posts).

Avg Likes
4,942
Avg Comments
197
Avg Shares
1,111
Following
305
Total Posts
24K
Avg Video Views
174K
Median Video Views
134K
Posts Analyzed
12

Recent posts

Instagram post Db1S8pRCdaV🎬❤ 259💬 8Instagram post Db1SfhkjToZ🎬❤ 8.3K💬 881Instagram post Db04r4Rkxcp📷❤ 3.1K💬 57Instagram post DbyWq_0jMo4🎬❤ 8.8K💬 236Instagram post DbyUAHKgcZv🎬❤ 3.7K💬 138Instagram post DbyJIj0E-JU📷❤ 2.9K💬 72Instagram post DbxrFffkSl3🎬❤ 992💬 77Instagram post DbxfrQ4AeQV🎬❤ 20K💬 211Instagram post DbwLk30lVxW🎬❤ 2.6K💬 107Instagram post DbwVgmYklCs🎬❤ 249💬 63Instagram post DbwJwKNk-bC📷❤ 7.7K💬 345Instagram post DbvZ58FNCmK🎬❤ 599💬 173

12 most recent posts — click any image to open it on Instagram.

Engagement on recent posts

Aug 7 · Reel — 599 likes, 173 comments, 50,407 viewsAug 7 · Reel — 599 likes, 173 comments, 50,407 views772Aug 7Aug 7 · Photo — 7,729 likes, 345 commentsAug 7 · Photo — 7,729 likes, 345 comments8.1KAug 7Aug 7 · Reel — 249 likes, 63 comments, 36,626 viewsAug 7 · Reel — 249 likes, 63 comments, 36,626 views312Aug 7Aug 7 · Reel — 2,569 likes, 107 comments, 326,396 viewsAug 7 · Reel — 2,569 likes, 107 comments, 326,396 views2.7KAug 7Aug 8 · Reel — 20,107 likes, 211 comments, 241,347 viewsAug 8 · Reel — 20,107 likes, 211 comments, 241,347 views20KAug 8Aug 8 · Reel — 992 likes, 77 comments, 102,777 viewsAug 8 · Reel — 992 likes, 77 comments, 102,777 views1.1KAug 8Aug 8 · Photo — 2,894 likes, 72 commentsAug 8 · Photo — 2,894 likes, 72 comments3KAug 8Aug 8 · Reel — 3,687 likes, 138 comments, 163,820 viewsAug 8 · Reel — 3,687 likes, 138 comments, 163,820 views3.8KAug 8Aug 8 · Reel — 8,844 likes, 236 comments, 353,155 viewsAug 8 · Reel — 8,844 likes, 236 comments, 353,155 views9.1KAug 8Aug 9 · Photo — 3,056 likes, 57 commentsAug 9 · Photo — 3,056 likes, 57 comments3.1KAug 9Aug 9 · Reel — 8,317 likes, 881 comments, 134,275 viewsAug 9 · Reel — 8,317 likes, 881 comments, 134,275 views9.2KAug 9Aug 9 · Reel — 259 likes, 8 comments, 30,837 viewsAug 9 · Reel — 259 likes, 8 comments, 30,837 views267Aug 9
LikesComments

Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Aug 7 · Reel — 50,407 views50KAug 7Aug 7 · Reel — 36,626 views37KAug 7Aug 7 · Reel — 326,396 views326KAug 7Aug 8 · Reel — 241,347 views241KAug 8Aug 8 · Reel — 102,777 views103KAug 8Aug 8 · Reel — 163,820 views164KAug 8Aug 8 · Reel — 353,155 views353KAug 8Aug 9 · Reel — 134,275 views134KAug 9Aug 9 · Reel — 30,837 views31KAug 9

Play count per video/reel — 9 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement
Aug 9🎬 Reel259830,837267
Aug 9🎬 Reel8,317881134,2759,198
Aug 9📷 Photo3,05657—3,113
Aug 8🎬 Reel8,844236353,1559,080
Aug 8🎬 Reel3,687138163,8203,825
Aug 8📷 Photo2,89472—2,966
Aug 8🎬 Reel99277102,7771,069
Aug 8🎬 Reel20,107211241,34720,318
Aug 7🎬 Reel2,569107326,3962,676
Aug 7🎬 Reel2496336,626312
Aug 7📷 Photo7,729345—8,074
Aug 7🎬 Reel59917350,407772

The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels9 · 75%
Photos3 · 25%

Top recent post

Top post by @nbcnews
The Nashville Zoo debutes three rescued Mexican spider monkeys.
❤ 20,107 likes💬 211 comments▶ 241K viewsAug 8

How @nbcnews compares

Its 0.11% engagement rate is higher than 4% of the 4037 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @nbcnews it is calculated as the average likes plus average comments across the account's most recent 12 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of August 9, 2026.

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Frequently asked questions

Who is NBC News @nbcnews?

NBC News (@nbcnews) is a verified Instagram account in the Broadcasting & media production company category with 4.6M followers. Its engagement rate is 0.11%, based on its 12 most recent posts, averaging 4,942 likes and 197 comments per post. The account has published 24,204 posts and follows 305 accounts. Its recent videos average about 174K views. Its Instagram bio reads: “A visual digest of the top news across the 🌎 LINK IN BIO ⬇️”. These figures are refreshed regularly — data as of August 9, 2026.

How can I advertise on NBC News @nbcnews's Instagram page?

To advertise or collaborate on NBC News's (@nbcnews) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @nbcnews's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @nbcnews's Instagram engagement rate?

@nbcnews has an Instagram engagement rate of 0.11%, calculated from the average likes and comments across its 12 most recent posts relative to its 4.6M followers.

How many followers does @nbcnews have on Instagram?

@nbcnews currently has 4,593,158 followers on Instagram (data as of August 9, 2026).

What are the most-used Instagram hashtags and emoji?

See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.

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