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Instagram accounts › @maccosmetics
@maccosmetics profile picture

M·A·C Cosmetics

@maccosmetics
All Ages. All Races. All Genders.
Engagement Rate
0.03%
Followers
23M

As of September 15, 2026, @maccosmetics has an Instagram engagement rate of 0.03% — 23M followers, averaging 5,869 likes and 142 comments per post (based on the last 12 posts).

Avg Likes
5,869
Avg Comments
142
Avg Shares
268
Following
1.4K
Total Posts
3.3K
Avg Video Views
120K
Median Video Views
100K
Posts Analyzed
12

Engagement on recent posts

Sep 12 · Carousel — 1,843 likes, 37 commentsSep 12 · Carousel — 1,843 likes, 37 comments1.9KSep 12Sep 12 · Reel — 7,151 likes, 101 comments, 143,797 viewsSep 12 · Reel — 7,151 likes, 101 comments, 143,797 views7.3KSep 12Sep 13 · Carousel — 11,450 likes, 56 commentsSep 13 · Carousel — 11,450 likes, 56 comments12KSep 13Sep 13 · Reel — 6,354 likes, 109 comments, 177,216 viewsSep 13 · Reel — 6,354 likes, 109 comments, 177,216 views6.5KSep 13Sep 13 · Reel — 13,572 likes, 96 comments, 240,687 viewsSep 13 · Reel — 13,572 likes, 96 comments, 240,687 views14KSep 13Sep 14 · Reel — 3,008 likes, 51 comments, 62,695 viewsSep 14 · Reel — 3,008 likes, 51 comments, 62,695 views3.1KSep 14Sep 14 · Carousel — 13,609 likes, 155 commentsSep 14 · Carousel — 13,609 likes, 155 comments14KSep 14Sep 14 · Carousel — 3,711 likes, 24 commentsSep 14 · Carousel — 3,711 likes, 24 comments3.7KSep 14Sep 15 · Reel — 834 likes, 18 comments, 46,371 viewsSep 15 · Reel — 834 likes, 18 comments, 46,371 views852Sep 15Sep 15 · Carousel — 2,588 likes, 32 commentsSep 15 · Carousel — 2,588 likes, 32 comments2.6KSep 15Sep 15 · Reel — 784 likes, 20 comments, 66,467 viewsSep 15 · Reel — 784 likes, 20 comments, 66,467 views804Sep 15Sep 15 · Reel — 5,527 likes, 1,006 comments, 99,823 viewsSep 15 · Reel — 5,527 likes, 1,006 comments, 99,823 views6.5KSep 15
LikesComments

Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Sep 12 · Reel — 143,797 views144KSep 12Sep 13 · Reel — 177,216 views177KSep 13Sep 13 · Reel — 240,687 views241KSep 13Sep 14 · Reel — 62,695 views63KSep 14Sep 15 · Reel — 46,371 views46KSep 15Sep 15 · Reel — 66,467 views66KSep 15Sep 15 · Reel — 99,823 views100KSep 15

Play count per video/reel — 7 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement

The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels7 · 58%
Carousels5 · 42%

Top recent post

Top post by @maccosmetics
Go backstage with Tini on the set of our latest campaign. @tinistoessel wears Studio Radiance Skin Tint Stick in Medium 1. Shop now – online or at your neares…
13,609 likes💬 155 commentsSep 14

How @maccosmetics compares

Its 0.03% engagement rate is higher than 2% of the 9219 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @maccosmetics it is calculated as the average likes plus average comments across the account's most recent 12 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of September 15, 2026.

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Frequently asked questions

Who is M·A·C Cosmetics @maccosmetics?

M·A·C Cosmetics (@maccosmetics) is a verified Instagram account with 23M followers. Its engagement rate is 0.03%, based on its 12 most recent posts, averaging 5,869 likes and 142 comments per post. The account has published 3,287 posts and follows 1,401 accounts. Its recent videos average about 120K views. Its Instagram bio reads: “All Ages. All Races. All Genders.”. These figures are refreshed regularly — data as of September 15, 2026.

How can I advertise on M·A·C Cosmetics @maccosmetics's Instagram page?

To advertise or collaborate on M·A·C Cosmetics's (@maccosmetics) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @maccosmetics's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @maccosmetics's Instagram engagement rate?

@maccosmetics has an Instagram engagement rate of 0.03%, calculated from the average likes and comments across its 12 most recent posts relative to its 23M followers.

How many followers does @maccosmetics have on Instagram?

@maccosmetics currently has 23,403,694 followers on Instagram (data as of September 15, 2026).

What are the most-used Instagram hashtags and emoji?

See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.

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