SocialMediaLoyalty · ER
@ikea profile picture

IKEA

@ikea
Hej!👋 Creating a better everyday life for the many people.
Engagement Rate
1.28%
Followers
1.9M

As of September 15, 2026, @ikea has an Instagram engagement rate of 1.28% — 1.9M followers, averaging 23,505 likes and 292 comments per post (based on the last 12 posts).

Avg Likes
23,505
Avg Comments
292
Avg Shares
3,973
Following
52
Total Posts
1.4K
Avg Video Views
1.2M
Median Video Views
531K
Posts Analyzed
12

Engagement on recent posts

Aug 17 · Carousel — 1,413 likes, 43 commentsAug 17 · Carousel — 1,413 likes, 43 comments1.5KAug 17Aug 17 · Carousel — 1,865 likes, 48 commentsAug 17 · Carousel — 1,865 likes, 48 comments1.9KAug 17Aug 18 · Reel — 132,893 likes, 1,739 comments, 2,845,821 viewsAug 18 · Reel — 132,893 likes, 1,739 comments, 2,845,821 views135KAug 18Aug 20 · Carousel — 74,811 likes, 682 commentsAug 20 · Carousel — 74,811 likes, 682 comments75KAug 20Aug 26 · Reel — 21,335 likes, 338 comments, 531,418 viewsAug 26 · Reel — 21,335 likes, 338 comments, 531,418 views22KAug 26Aug 27 · Carousel — 25,964 likes, 277 commentsAug 27 · Carousel — 25,964 likes, 277 comments26KAug 27Aug 28 · Carousel — 14,782 likes, 202 commentsAug 28 · Carousel — 14,782 likes, 202 comments15KAug 28Aug 29 · Reel — 1,536 likes, 58 comments, 92,421 viewsAug 29 · Reel — 1,536 likes, 58 comments, 92,421 views1.6KAug 29Sep 3 · Carousel — 1,492 likes, 30 commentsSep 3 · Carousel — 1,492 likes, 30 comments1.5KSep 3Sep 8 · Carousel — 2,991 likes, 32 commentsSep 8 · Carousel — 2,991 likes, 32 comments3KSep 8Sep 10 · Carousel — 1,496 likes, 32 commentsSep 10 · Carousel — 1,496 likes, 32 comments1.5KSep 10Sep 15 · Carousel — 1,482 likes, 20 commentsSep 15 · Carousel — 1,482 likes, 20 comments1.5KSep 15
LikesComments

Likes + comments per post — 12 most recent non-pinned posts, oldest to newest. Hover a bar for exact numbers.

Views on recent videos

Aug 18 · Reel — 2,845,821 views2.8MAug 18Aug 26 · Reel — 531,418 views531KAug 26Aug 29 · Reel — 92,421 views92KAug 29

Play count per video/reel — 3 most recent.

Recent posts — detail

DateTypeLikesCommentsViewsEngagement

The 12 most recent non-pinned posts. Click a heading to sort; click a row to open the post on Instagram.

Post types (recent)

Reels3 · 25%
Carousels9 · 75%

Top recent post

Top post by @ikea
🎮 💚
132,893 likes💬 1,739 comments2.8M viewsAug 18

How @ikea compares

Its 1.28% engagement rate is higher than 30% of the 9219 accounts we track.

What is engagement rate?

Engagement rate measures how actively an account's followers interact with its posts. For @ikea it is calculated as the average likes plus average comments across the account's most recent 12 posts, divided by the follower count, expressed as a percentage. A higher engagement rate generally signals a more active, responsive audience relative to audience size.

Data as of September 15, 2026.

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Frequently asked questions

Who is IKEA @ikea?

IKEA (@ikea) is a verified Instagram account with 1.9M followers. Its engagement rate is 1.28%, based on its 12 most recent posts, averaging 23,505 likes and 292 comments per post. The account has published 1,441 posts and follows 52 accounts. Its recent videos average about 1.2M views. Its Instagram bio reads: “Hej!👋 Creating a better everyday life for the many people.”. These figures are refreshed regularly — data as of September 15, 2026.

How can I advertise on IKEA @ikea's Instagram page?

To advertise or collaborate on IKEA's (@ikea) Instagram page, simply email us at [email protected] and our team will help you arrange a sponsored post or partnership.

How much does advertising on @ikea's page cost?

You can see the cost of advertising with this influencer and others on our influencer advertising page.

What is @ikea's Instagram engagement rate?

@ikea has an Instagram engagement rate of 1.28%, calculated from the average likes and comments across its 12 most recent posts relative to its 1.9M followers.

How many followers does @ikea have on Instagram?

@ikea currently has 1,855,348 followers on Instagram (data as of September 15, 2026).

What are the most-used Instagram hashtags and emoji?

See the most-used hashtags, emoji and content themes across the accounts we track in our Instagram Content Trends 2026 study.

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